Creating is the only thing that has always made sense to me.
Poetry. Food. Jewellery. The medium changes — the feeling doesn't. That particular high that comes from making something from nothing, from an idea becoming a real, holdable thing. That is what I have always chased.
Silver became my most honest medium — but it began with a question.
I started with brass. I loved the making, the designing, the watching something take shape in my hands. But somewhere along the way I asked myself — what am I leaving behind? Brass is beautiful. But silver endures. Silver becomes heirloom. Silver is the kind of thing a mother puts in her daughter's hands and says — this was mine.
My daughter's name is Ayona. In Sanskrit, it means Goddess Lakshmi. When I named this brand after her, I was making a quiet promise — that what I make will be worth passing on. To her. And through her, to whoever comes next.
That is why I chose silver. Not just as a metal. As an intention.
Every piece I design begins somewhere intuitive — a texture noticed, a morning felt, a form that arrived without asking. I work with karigar partners who understand that handcrafted means no two pieces are ever truly identical. The small variations are not flaws. They are the proof.
I am based in Bangalore. I make things that are meant to be worn, felt, kept — and one day, given.
If something here calls to you — trust that.
Pooja Jaiswal
Founder, Ayona Silver